Parimatch, the #1 global gaming platform, is proud to announce its exclusive partnership with cricket legend Sir Vivian Richards. By joining forces with one of the most iconic figures in world cricket, the brand further reinforces its commitment to trust, credibility, and sporting excellence on a global scale.
Parimatch Partners with Sir Vivian Richards
Widely celebrated as one of the greatest batsmen in cricket history, Sir Viv represented the West Indies from 1974 to 1991. Known for his fearless style and commanding presence, he played a key role in the team’s back-to-back World Cup victories in 1975 and 1979. Knighted in 1999 for his contributions to the sport and inducted into multiple halls of fame, Sir Viv cemented his status as one of the sport’s all-time greats.
Though Sir Vivs professional playing career ended in 1991, he remains an influential figure through his work in commentary, mentorship, and advisory roles. His legacy laid the foundation for generations of cricketers to come-and continues to inspire young players around the world.
“Cricket has given me so much, and I’ve always believed in being part of initiatives that bring fans closer to the game,” said Sir Vivian Richards. “Parimatch stands out for its passion, professionalism, and bold vision. I’m excited about what we can create together for fans around the world.”
“Partnering with Sir Vivian Richards is a milestone for Parimatch. His legacy of excellence and leadership perfectly aligns with our ambition to be the global leader in sports and entertainment. This collaboration will strengthen our connection with cricket fans worldwide and set a new standard for our brand,” commented the Parimatch Press Office.
As part of this strategic alliance, Sir Vivian Richards will be featured across Parimatchs large-scale advertising campaigns, including TV commercials, print, radio, outdoor media, PR, and social and digital media outreach.
Parimatch warmly welcomes Sir Viv as they begin this exciting new chapter together-one that promises to inspire and unite cricket fans across the globe.
